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See our new guidance and dedicated section on pre-introduction reports - reported category. 

Who regulates toothpaste and oral hygiene products in Australia?

Hint: It depends on how the product is advertised, its intended use – and other factors.

Did you know that most toothpastes are classed as cosmetics, while many oral hygiene products are classed as therapeutic goods?

If you're importing or manufacturing these products, check out our new content on the regulation of toothpaste and oral hygiene products in Australia.

Plus, we've added some frequently asked questions that are based on your feedback.

Read more about 'Toothpaste and oral hygiene products'

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